Western New England University

News Release: Gross Named Vice President for Enrollment Management at Western New England University
Originally posted to: Western New England University News


Bryan J. Gross of Great Neck, NY, has joined Western New England University as Vice President for Enrollment Management. Dr. Anthony S. Caprio, University president, recently announced the appointment following a nationwide search. Gross will have the opportunity to build on the many successes of retiring Vice President for Enrollment Management, Charlie Pollock, who first joined the University in 1977.

“We are pleased to have Bryan Gross join our University team. With his broad experience in student recruitment strategies and retention programs, I’m confident Bryan will make a significant contribution to the University as we approach our centennial anniversary,” said President Caprio. As an institution-wide leader, Gross plans to engage the University community in various conversations about enrollment and retention priorities and galvanize the University around common enrollment goals.

Gross currently serves as the Associate Vice President of Enrollment Management at St. John’s University in Queens, New York, where he has worked since early 2012. His previous positions include serving as the Associate Vice President of Admissions (2010-2012) and Dean of Admission (2007-2009) for the University of Bridgeport, where he also served in several other capacities during his tenure there (2004-2012).

Gross is familiar with the Springfield area having taught at the SABIS International Charter School, Springfield College, and Holyoke Community College. He received his Master of Education degree from Springfield College and his undergraduate degree from the Pennsylvania State University.

In his current role at St. John’s, Gross is responsible for the Offices of Undergraduate and Graduate Admission, Adult and Veteran Services, Registrar, and International Student Support Services at the Queens, Manhattan, and Rome campuses. With more than 52,000 undergraduate applications annually, he manages one of the larger undergraduate enrollment programs in the country.

Gross serves as an external reviewer for the American International Recruitment Council (AIRC) and has presented at conferences internationally on best practices in international student recruitment. He plans to bring to Western New England University a creative approach to marketing, a commitment to strategic planning and a leadership style that is positive and collaborative.

Gross will begin his work at the University on July 1.